Liu said, “or, better yet, convert them to Spotify Premium subscribers.” Rogan’s enormous audience by giving another lure to advertisers, Ms. The deal gives Spotify the opportunity to profit from Mr. “Spotify is buying not only Joe Rogan’s extensive and future content library, but also his loyal audience.” “This is part of Spotify’s bigger bet on podcasts,” she said. Rogan is comparable to the kind struck between athletic brands and sports stars, said Stephanie Liu, an analyst with the research firm Forrester. The agreement was the latest in a string of deals announced by Spotify, which earlier this year bought The Ringer, the website and podcast network started by Bill Simmons, which has more than 30 podcasts including “The Bill Simmons Podcast” and “The Rewatchables.” That announcement came a year after Spotify bought Gimlet Media, a podcast publisher responsible for shows like “Reply All” and “Homecoming.”

But later in the year, full episodes will stream exclusively on Spotify. Rogan said clips of the show would still be available on YouTube, where the show currently streams and attracts millions of weekly viewers. In a statement, Spotify described the agreement as a “multiyear exclusive licensing deal” that would make the podcast free for all of the platform’s 286 million users. “It’s just a licensing deal, so Spotify won’t have any creative control over the show.” “They want me to just continue doing it the way I’m doing it right now,” he said. Rogan stressed repeatedly on social media that the deal would not change the nature of his show or make him an employee of Spotify. Grey Munford, a spokesman for Spotify, declined to comment on the figure cited by the newspaper. The company did not disclose the financial details of the agreement to license the podcast, “The Joe Rogan Experience.” But The Wall Street Journal, citing an anonymous source, reported it could be worth more than $100 million based on the podcast’s performance metrics and other factors. 1, in an agreement that further cements Spotify’s evolution from a music streaming service to a behemoth purveyor of all kinds of online audio. Rogan announced the deal on Instagram, telling his 9.5 million followers that the podcast would move to Spotify on Sept.

Joe Rogan, the brash comedian turned hugely popular podcast host, is moving to Spotify.

Joe rogan spotify contract canceled